ABOOH

Mês: janeiro 2017

Eletromídia tem novo espaço publicitário no Rio

Uma campanha da Caixa Econômica Federal assinada pela Heads ocupa o novo espaço publicitário criado pela Eletromídia no metrô do Rio de Janeiro. Instalado na estação Jardim Oceânico, ele inclui 15 colunas sequenciais na plataforma central de embarque. Além delas, a ação conta com outros ativos estáticos e mídia digital no circuito interno de monitores …

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CENP TEM PROCESSO ARQUIVADO PELO CADE

O processo administrativo* instaurado em 2005 foi arquivado hoje, quarta-feira, 18 de janeiro de 2017, em decisão unânime do Tribunal do Conselho Administrativo de Defesa Econômica – CADE, sob a relatoria do Conselheiro Gilvandro Vasconcelos Coelho de Araújo, que também presidiu a sessão. O advogado Thiago Francisco da Silva Brito, sócio do Sampaio Ferraz Advogados …

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Eletromidia contrata diretores

A Eletromidia anuncia Jued Andari e Nelson Vilalva como responsáveis pela área comercial do Rio de Janeiro, Brasília e Salvador; e Rodrigo Rodrigues pela área de inteligência de mercado da empresa em todo o território nacional. Os três serão liderados por Alexandre Guerrero, vice-presidente comercial. Jued Andari, que é formado em administração de empresas e especializado em marketing, trabalhou para o Walmart, Odebrecht …

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Maltesers’ Chocolate Braille OOH Campaign Hailed For Its Diversity

The ad was the brainchild of UK agency AMV BBDO and appears on a London bus shelter. It spells out the words: “Caught a really fast bus once, turns out it was a fire engine.” That’s a line from a blind woman called Michelle who took part in a focus group between Maltesers and the disability charity …

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NEW OAAA Video: Value Proposition – Amplify, Connect, Activate

#OOH advertising builds brands and drives transactions, with a powerful mix of formats, locations, and technology that surrounds and immerses hard-to-reach audiences away from home, where they spend 70% of their waking hours. The American Airlines #GoingforGreat campaign showcases exceptional #OOH & the power of media planning #DOOH Fill up with #OOH in honor of …

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New Year’s Day UK Camelot Campaign w/ @clearchanneluk

The UK National Lottery operator Camelot, in partnership with Posterscope, celebrated the first day of the New Year by taking over Clear Channel’s entire digital estate in the UK to celebrate a record 347 millionaires made in 2016 and wish the nation good luck in 2017. With almost 6,000 screens nationwide, Clear Channel is the …

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5 digital signage trends driving customer experience innovation

5 digital signage trends driving customer experience innovation | Digital Signage Today To understand the various trends at play within digital signage, it’s important to step back and understand where our market is heading. What’s becoming clear is that “digital signage” as it was narrowly defined just a few short years ago is giving way …

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OOH Forecast for Continued Growth in 2017

OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. OOH Forecast for Continued Growth in 2017 | OAAA Special Reports <style> .es-carousel ul{display:block;} …

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