Mês: março 2017

Marketing technology budgets are on the rise. In fact, marketers are on pace to outspend IT departments on technology initiatives in 2017. As budgets shift to focus on new technology initiatives, many marketers are making the critical mistake of excluding out of home (OOH) from their marketing mix. Marketing departments cannot forget about OOH advertising as …

‘Old-School’ Advertising With a Digital Twist: The Case for OOH Leia mais »

To promote the launch of its new zombie-comedy starring Drew Barrymore, Netflix has used a number of multiscreen billboard ads that see Barrymore ‘climb’ in to adjacent ads to literally ‘kill’ the competition. The Netflix show features a dark plotline with a playful twist on the decaying zombie genre. It follows Sheila (Barrymore), and her …

Netflix takes over Times Square with ‘thrillboard’ to promote the new season of Santa Clarita Diet Leia mais »

SPRINGFIELD, OR — When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights.  Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other Western states. “Paying it forward” to control …

Lights… Action! Billboards Showcase Environmental Progress Leia mais »

Summary: V Energy Drink this week launches a special campaign during the Sydney Gay and Lesbian Mardi Gras with an Australian first out-of-home execution by JCDecaux that offers passers-by the opportunity to make themselves a little more fabulous. Body: “The fabulous hit that improves you a bit” campaign will also feature V Energy Drink’s limited …

This Creative Agency Made Poster-Sized, Bacteria-Filled Petri Dishes and Put Them in a Mall Leia mais »

New start-up, Lightvert Ltd., is aiming to disrupt the Digital Out-of-Home market with a ground-breaking new type of augmented reality solution called ECHO. ECHO is a patented technology that is capable of producing huge digital images that appear up to 200m high. The startup’s aim is to unlock the vast amounts of lucrative advertising real …

UK Startup @Lightvert’s AR Tech Creates Skyscraper Sized Adverts Leia mais »

Barns and watering troughs served as billboards in the 1880s, proof that advertising was as much a part of life in those days as railroading and road building. Advertising crews traveled stage roads in wagons and on horseback, paid by Levi Strauss to paint barns and watering troughs with ads for Levi Strauss overalls and …

As It Was: Barns and troughs served as 1880’s billboards Leia mais »

While slow to transition into the convergent world of digital and mobile, out-of-home (OOH) is finally catching up. Digital expansion in OOH is at an all-time high. In fact, Google estimates that more than 50% of all mobile searches have local intent, with 17% of search happening while consumers are on the go. The proliferation …

The Sleeping Giant is on the Move Leia mais »